https://www.fevre.club/home daily 1.0 2022-09-08 https://www.fevre.club/your-metaverse-concierge daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/6803000b-68b5-482b-8ae0-599761cdf69f/Screen+Shot+2022-01-25+at+18.23.25.png Your Metaverse Concierge - ‘At your service’ ‘Let’s take a stroll through the Metaverse, hand in hand, virtually of course’ ‘There’s no need for VR goggles quite yet, just a headset so we can stay in touch, please don’t wander off, I lost a Pepsi client somewhere in here last week’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/465e3c56-314b-4760-bf5d-af4f314e02fe/Screen+Shot+2022-01-25+at+20.42.53.png Your Metaverse Concierge - ‘Let me show you around and point out where the opportunities for brands can be found in these wonderful new worlds’. ‘ With the growth and popularisation of the Metaverse over recent years comes great opportunities. Even though we’re still early, any forward-thinking brand should have a Metaverse strategy’. ‘Please follow me, here’s our offices coming up on the right, one step at a time, let’s go’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/40e3542a-5fd8-40fb-9091-1d609ddcbbfe/Screen+Shot+2022-01-21+at+15.48.49.png Your Metaverse Concierge ‘Walking the bridge from traditional marketing to the Metaverse can seem daunting at first, it’s quite a mind-boggling journey to make’ ‘Mind your step now’ ‘A good place to start is to realise your brands’ core identity and core values should never change. We’re just taking a stroll over to the Metaverse and see where we can fit in’ ‘Please stop me at any time, I can answer any of your questions, oh, in over 50 languages of course’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/9b3fc60f-c884-4ca4-913a-7d44924192ba/Screen+Shot+2022-01-24+at+22.18.52+copy.png Your Metaverse Concierge - ‘Brands should stay true to themselves in the Metaverse, their tone of voice, unique selling point and positioning. If they are stylish, stay stylish. If they are fun, be more fun’ ‘If you interact directly with your audience, interact on a deeper level. If your social marketing is working already, how can we extend that into the Metaverse? How can we amplify and extend your reach?’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/add77037-faf0-47b6-b2c2-ce68d28b24f0/Screen+Shot+2022-01-21+at+16.01.55.png Your Metaverse Concierge - ‘As digital marketing seems to get more complex it’s more important than ever for us to keep our messaging simple and meaningful, and remember who we are talking to’ ‘Instinctively we all want to be entertained, to laugh, to love, to learn, to play, to feel something. Our responsibility as brands is simple - to activate meaningful brand relationships with real people - even though they may have a octopus head’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/198ccb28-ed97-41be-aa36-3508041e7939/Screen+Shot+2022-01-21+at+16.12.36.png Your Metaverse Concierge - ‘What we shouldn’t do is merely duplicate our traditional marketing media strategies from the ‘real world’, we can do better than that’ ‘We need to take advantage of this new dynamic space to make more brand impact and build deeper relationships with our consumers. Let’s create more interactive and immersive experiences, which will create feel-good memories and true meaningful bonds with consumers’ ‘Some of the most outstanding and impactful ideas in advertising over the last decade have played with new media, innovation and invention. The adoption of the Metaverse ignites a completely new way of thinking, a limitless canvas for creative marketing and business solutions’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/d58f2dfc-a625-492a-ac1b-be6cc9eb2933/Screen+Shot+2022-01-24+at+17.43.51.png Your Metaverse Concierge - ‘Like for instance, one cool example of a brand monetising this space’. ‘You see this huge church-like building, we can’t get inside, the door’s locked, that’s intriguing right?’ ‘The only way to gain entry is to purchase these exclusive NFT branded slippers, and suddenly… the doors open, the brand literally ‘opens doors’. Inside the brand sets up a cool sensory experience - a fun way for consumers to interact with your brand in an experiential way, and hey they even get to keep the slippers, or sell them on, if they so wish’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/18881187-9c06-4f0e-a74e-489ce1466f43/Screen+Shot+2022-01-21+at+17.05.33.png Your Metaverse Concierge - ‘That example of monetisation is based on a tradition strategy- brand loyalty scheme, pretty much, you’re joining a club’ ‘If you think about it, most basics marketing media touch-points will remain into the Metaverse, just with a new virtual world twist!’ ‘Event organisation, outdoor/indoor cinemas, sponsorships of events, festivals, social gathering, sporting events, esports, concerts, parties! You like my pink neon wig!’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/4e117d5b-a1b7-4509-a81b-c83838279b28/Screen+Shot+2022-01-21+at+17.09.33.png Your Metaverse Concierge - ‘We will have malls, shops, forums, product placement, user generated content, vending machines, shopper marketing, gaming arenas/ecosystems, the use of brand ambassadors, influencers - real and virtual, like me’ ‘ ..brand collectables, video content placement, social media hubs, pubs and bars where the cost of joining in, is purchasing a drink - no different to the real world’ ‘Even the classic billboards will be there, even though they can now float in mid-air and act as interactive holograms’ ‘Mind your head now’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/e54566b0-a8cc-4095-a51f-4c52356a8910/Screen+Shot+2022-01-21+at+17.23.22.png Your Metaverse Concierge - The twist is where we come in, it’s all about ideas! Big and small, simple or complex depending on your brands needs. “How can we develop these touch-points to be more immersive, social and creative? How can we open up the economic possibilities of these touch-points and the new touch-points that web3 offers” “We have creative minds at Fevre who have been coming up with ground-breaking creative concepts and business solutions for years in the traditional ‘real world’ sector, ideas that have been awarded for their creativity and for the effectiveness” “This renegade band of creative minds have broken away from classic ad agencies and are fully immersed and versed in all thing Crypto, Virtual and Meta. https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/675d634a-36c5-4d19-9a19-cb7ab95a3dc8/Screen+Shot+2022-01-21+at+17.24.00.png Your Metaverse Concierge - ‘One area of focus for the Fevre creatives right now is the growth in gaming across web3’ ‘It’s expanding at quite a rate forming cohesive communities that surround each core game. Creating complete social ecosystems that will igniting new possibilities for brand collaboration and monetisation’ ‘The brands that integrate themselves now will be pioneers that can help shape these new ecosystems as they grow from the ground up into those limitless blue skies’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/c7ae4ab2-9532-454d-b81b-cb910be81084/Screen+Shot+2022-01-21+at+16.48.59.png Your Metaverse Concierge - ‘As you can see, not everything a perfect yet, we still get the odd glitch, that’s expected this early on’ ‘But, as the technology advances, every scene will become more filmic, every experience in the will become more seamless, immersive and credible, each character more authentic, believable… just imagine how I’ll look then!’ ‘With improvements in 3D visualisation, AI and spacial computing these worlds will become so credible, fluid and natural feeling that users will feel more at ease and start to act spontaneously. This new found confidence of existing in the virtual space will compel consumers to engage more, stay more, play more, socialise more, shop more, spend more and of course ‘Flex’…’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/1790a9ee-d3b6-43e7-b4fb-9c8740872d4d/Screen+Shot+2022-01-21+at+17.34.50.png Your Metaverse Concierge - ‘The new ‘Flex’ culture is already booming in virtual worlds’ ‘There’s a new found creative expression of identity, where individuals can show-off with customised avatars, beautifully designer houses and environments, NFT collections that portray your wealth and status’ ‘Personalised and exclusive virtual goods, pets, cars, digital fashion wearables – all this goes towards creating your new digital credentials, your unique identity. Depending on your brand this a ripe area for brand integration, activation and monetisation’ ‘And if you hadn’t noticed in the Metaverse I wear Gucci baby” https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/610a2904-6453-4482-8cad-3b9975546a92/Screen+Shot+2022-01-21+at+14.45.04.png Your Metaverse Concierge - ‘Brands that pin-point the relevant subcultures, trends and tribes that align with their brands will discover new untapped marketing opportunities’ ‘Brands who put the consumer first to create truly rewarding and meaningful connections will thrive in these areas’ ‘There will be things possible within the Metaverse that would not be possible in the real world, Brands who embrace these possibilities and offer customers solutions to their needs will create true and meaning bonds with consumers’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/e989b77a-60b6-49eb-8f1f-623ccebcc912/Screen+Shot+2022-01-21+at+17.51.15.png Your Metaverse Concierge - ‘What brands are already in you ask?’ ‘Well, Gucci of course haha, Vans, Stella McCartney, Burberry, Banksy, Coca-Cola, Panasonic, Samsung, LG, Netflix and Warner Bros , Beeple, Netflix, Sothebys, the O2, NASCAR, Chipotle, HBO, Snopp Dog, Hyundai, Anheuser-Busch, Crockpot, Atari, Selfridges., Balenciaga , Pringles, McDonald's, Taco Bell, Snap, Emirates here, Disney, Microsoft, Nike , Net-A-Porter, Fila, Ganni, Wendy's, Louis Vuitton, Stella Artois, Dominoes, Levis, Ralph Lauren, Selfridges, Pokemon, Adidas. Just to name a few.. oh and a little company called Meta I believe’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/7aeee856-50a9-4cf1-9671-4b35b6922d4c/Screen+Shot+2022-01-25+at+17.52.38.png Your Metaverse Concierge - ‘Like many of these brands, traditionally they have bought media spaces such as billboards, 30 sec tv slots, web banners and so on- we know this media is sometimes viewed as intrusive by consumers’ ‘For the more adventurous and ambitious brands we now have the potential to buy or rent virtual land, this is just one of our new media playgrounds for brand activation’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/a1edc67f-d9fd-484b-bd44-2b40bd91271f/Screen+Shot+2022-01-21+at+17.56.23.png Your Metaverse Concierge - ‘The potential uses are quite limitless - on your land you can have something neat and functional, like a simple portal that links directly to your existing website and content’ ‘Or something more adventurous.. a full VR interactive sensory response brand challenge. This is an area Fevre creatives are working on now, for a large tech company who shall remain nameless’ https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/485d4447-de73-4c39-9d1b-fa389d8045b7/Screen+Shot+2022-01-24+at+22.18.52.png Your Metaverse Concierge - ‘Even with the fluctuations in the cryptocurrency space, the growth of the Metaverse is inevitable, unavoidable and incredibly exciting. Exploring the possibilities for brands in this new borderless, truly international realm is a mind-blowing prospect.’ ‘I hope you enjoyed our short time together today, we were lucky with the weather. Actually it’s always 92 and sunny, even at night, we really need to fix that’. https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/90d207d3-aab1-4a7d-8bc0-71c84e89d5d3/Screen+Shot+2022-01-25+at+20.24.25.png Your Metaverse Concierge - ‘Well, that’s me Pippa signing off, great to meet you. Please rate me, call me, like me, ping me, message me with anything at all’. ‘And, as a last word. The journey for companies and brands in to new virtual worlds starts with a single step, we’re here as concierge, consultants and creatives to step with you into these new fascinating spaces’. ‘In time, we’ll help you find your feet, feel at home, integrated, activate and prosper in this new blue skies arena’. https://www.fevre.club/team-1 daily 0.75 2022-04-29 https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/2f9ef6ec-3b40-4b3d-a4ec-a987461cd461/Screen+Shot+2022-02-04+at+15.41.41.png The Team - Creative Director Welcome to Fevre. Our mission here is to integrate brands into the Metaverse seamlessly, in ways that will be embraced by communities. Brands that merge themselves within the very fabric of these new worlds will become the new icons. My name is Paul and I personally have over 20 years experience at creative agencies in London, New Zealand and Asia. Based largely at BBDO but also time at Saatchi, JWT, DDB, Y&R, Geometry Global, Mirum Digital and Publicis. I picked up a few awards along the way, for creativity and effectiveness, including Cannes Gold, Clio Gold and a D&AD pencil. As web3 technologies advance I believe there will be some huge opportunities. Rather than interrupting and being intrusive, brands now have the chance to entertain on a whole new level. https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/7f4c274f-ac8f-4ee3-88b3-bfa071da919e/Screen+Shot+2022-02-04+at+14.50.48.png The Team - Head of production Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/44e7dac2-7267-4b95-9304-c6ccb6887a99/Screen+Shot+2022-02-04+at+14.40.11.png The Team - Head of creation Hi Mathias here. I have over 15 years experience at creative agencies in Paris and Vietnam and 7 years as a film director in South-East Asia. I specialise in developing 360° advertising campaigns and communication projects from creation to production. This end-to-end approach allows me to work closely with client throughout. This guarantees the final consumer experience is true to the brands values and beliefs, the communication authentic and credible, the execution something outstanding and special. I’m focused on art direction, film direction, digital content, interactive content, activation and production. Nice to meet you. https://images.squarespace-cdn.com/content/v1/61eab92b6a52cb117904f9db/99e87ea6-84e4-499c-b859-4ede683f5afb/Screen+Shot+2022-02-04+at+14.27.17.png The Team - Virtual concierge Hey it’s me Pippa again, I have over 2 years experience as Avatar and concierge, utilised in multipule worlds from Sandbox to Decentraland. I’m currently concentrating on introducing and guiding new clients/brands into the Metaverse and web3 mindset. Personally I can’t wait until we’re all avatars, we can really start having some fun in here. Please ping me at Pippa@fevre.club with any enquires about Fevre and our services. Whatever it may be, from the basics of buying Land to designing a 120 foot high NFT sculpture. These guys at Fevre have some quite amazing ideas in store for any brand wanting to be the next big thing!